CALL OUR 24HR HELPLINE 020 7734 4799


Our commitment to you

Sell Rolex Watch to W1 Watches with confidence. Our reputation is key, so we are committed to providing our clients with fair appraisals, a safe easy service, expert knowledge and a promise to deliver the highest cash prices for your Rolex watch immediately.


Brick and mortar store

Unlike most Rolex buyers, we are not just an online company, but also have a modern, discrete boutique store based in the heart of Central London which offers easy access to our clients. You are more than welcome to visit us for an appraisal of your Rolex watch or for a friendly chat with one of our knowledgeable staff.

What we buy

Whether you hope to sell a Men's Rolex Submariner or to sell a Ladies Rolex Datejust, we are confident you will find our valuations the most competitive in the market. We urgently require all Rolex sports models such as Rolex Submariner, Rolex Daytona, Rolex GMT, Rolex Milguass and similar models. We are interested in all Rolex watches, regardless of condition or age!

Part exchange your Rolex

We welcome a part exchange of your Rolex watch against one of our watches, whether it be new, pre-owned or vintage. We offer top prices for all pre-owned Rolex watches!

How it works

Selling your Rolex watch is simple and easy. We offer three options:

  1. By Post – Once you have contacted us, we can provide you an initial appraisal of your Rolex watch. If you agree with the estimate please send your Rolex watch to us via Royal Mail Special Delivery to ensure your Rolex watch is trackable and insured at all times. Once we receive the watch and after careful inspection and you agree on the offer, we will make payment immediately either by bank transfer or cheque.
    In the unlikely event that you are not happy with our valuation, we will return your Rolex watch to you at no cost to yourself. Please note that for any counterfeit watches sent to us, you will be liable for the cost of return postage.
  2. Visit us - Our central London boutique store offers an elegant comfortable setting to ensure complete discretion when Sell Rolex watch online . No appointment is necessary. For our contact details and opening times please see below.
  3. We come to you – Depending on where you are based, our experienced valuers are able to visit you in the comfort of your home or workplace to provide you with an appraisal and an instant offer for your Rolex Watch. You can be rest assured of receiving a respectful, courteous service from knowledgeable professionals. To request a home visit from one of our friendly valuers, simply complete our online form or call us now.


We are an independent central London based company consisting of a modern elegant boutique and a sleek online portal that showcases our luxury products, Our reputation for providing high quality products at competitive prices alongside outstanding customer service have helped us evolve into what we are today. We pride ourselves in implementing our policies of honesty, integrity, value, quality and professionalism in offering a bespoke service that will ensure complete customer satisfaction.

Sell Rolex

The principal focus of our company has been buying and selling pre-owned fine timepieces at competitive prices. We offer timepieces from the world's great watch brands, which include Rolex, Cartier, Breitling, Omega and many others. All our products are fully backed by our 12 month guarantees (unless otherwise stated) giving you total piece of mind.

With our expertise and knowledge we can also offer associated luxury goods such as jewellery, which will also appeal to the discerning buyer.

We are always acquiring new watches so please check our website frequently or sign up to our monthly New Arrivals newsletter to keep informed!


If there is any way in which we can assist you in regards to Sell Rolex watch online please contact us and we will be happy to assist. And whether it be enquiring about purchasing another watch or if you wish to know more about our extensive range of services then please do not hesitate to get in touch:

By telephone: 020 7734 4799. We are available 24 hours a day, 7 days a week.
By email:

Thank you for your enquiry, a representative from W1 Watches will get back to you within 24 hours


Visit us: W1 Watches, 28 New Cavendish Street, London W1G 8TZ

Opening Hours:
Monday to Saturday 10am – 6pm
Sunday - By Appointment Only